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The European Tour



Create and print various bespoke requirements within greatly accelerated timescales


Understand new British Masters supported by Sky Sports brand and apply consistently throughout materials


On demand print production incorporating variable information


Accelerated deadlines met with time to spare

The European Tour

The European Tour operates three leading men’s professional golf tours – The European Tour, The European Senior Tour and The European Challenge Tour.

In 2016, the European Tour’s Race to Dubai – its season long competition – will include 45 tournaments played in 26 different countries.


An initial consultation period between The IQ Digital House and The European Tour was extremely successful.

The decision by The European Tour to bring back The British Masters supported by Sky Sports to the tour schedule after a seven year absence opened up exciting opportunities for both parties to work together.  Bringing back the British Masters supported by Sky Sports ultimately enabled The IQ Digital House to become the exclusive print supplier to The European Tour for the event.


Various versions of tickets, lanyards, player’s handbooks, car park passes and staff ID Cards were just some of the needs that all required a creation and print element inclusive of variable data.

A dedicated IQ Digital House team was implemented immediately to understand the event requirements completely which would ensure the smooth running of production, and most importantly, the tight deadlines being achieved. 


The creation and print requirements for The British Masters supported by Sky Sports were diverse and all very time critical.

The flexibility and reliability of the iGen4, iGen150 and Roland 540XC print devices were all utilised extensively during a prolonged 24/7 production period to ensure every deadline was achieved with time to spare.

From the bespoke and complex ticket requirements, to the player’s handbook through to the lanyards and other materials, The IQ Digital House successfully delivered great quality, great service, and great value for money.


During the whole creation and print process, and indeed The British Masters supported by Sky Sports event itself, a successful partnership between The European Tour and The IQ Digital House truly has been built.

An outstanding collaborative and honest approach during The British Masters supported by Sky Sports production process has without doubt given the relationship a solid platform to grow from, potentially enabling excellent business opportunities and benefits for both parties in the long term future.


Read our British Masters News story here to find out more!