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Due to the rise in interest and confidence in print, the print industry in the UK are reporting excellent GDP figures as of late. In such a digitally diverse world where more and more information is being posted, found and shared online, print offers a refreshing break from what is becoming quickly the norm.
Google’s decision to rebrand came as a massive shock to the online world and the digital industries that operate within it. Changing their name to ‘Alphabet’ and limit ‘Google’ to only one aspect of the business is a risky move
With both Samsung and Apple gaining such brand loyal customers over the span of their business lifetimes, it’s thought that only 20% of the overall market are willing to switch between the two rival operating systems.
Talia Maguire joins The IQ Digital House as Marketing Specialist!
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